How the work actually runs
Beyond the six-stage Approach, this is what a working week on an active account looks like.
Named specialists are assigned per discipline on every account — never a single generalist covering paid media, SEO, and analytics simultaneously. Each specialist reports into one shared plan, reviewed weekly.
Clients receive a short weekly note: what moved, what we changed, and what we're watching next — not a lengthy monthly deck assembled to look comprehensive.
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