CAC (Customer Acquisition Cost)
The total cost to acquire one paying customer, including media spend and, where relevant, production cost.
LTV (Lifetime Value)
The total margin a customer is expected to generate over the course of their relationship with a business.
Attribution window
The time period after an ad interaction during which a resulting conversion is credited to that ad.
Server-side tracking
Tracking implemented on a server rather than solely in a visitor's browser, generally more resilient to browser privacy restrictions.
Not sure this is the right fit yet?
Start a consultation and we'll tell you plainly what an audit would find.
Start a Consultation