One media budget, not nine separate ones
Search, social, and programmatic are planned and bought as a single, coordinated budget — moved between channels based on where the next euro actually performs.
Platform-reported return on ad spend rewards whichever channel happened to win the last click, which systematically misattributes credit when several channels are running at once. We build a payback-period view from your own conversion data underneath the platform numbers, so budget decisions reflect what the business actually gets back.
Channel mix follows audience behaviour, not a fixed proportional split applied regardless of category. Media planning is reviewed on a standing weekly cadence, not a quarterly one.
What this includes
- Cross-channel media planning and buying across Google, Meta, and programmatic platforms
- Budget allocation governed by payback period, not platform-reported ROAS
- Weekly performance review with a documented pause and scale decision log
- Creative and audience testing structured by funnel stage
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