Content briefed to do a job
Every piece of content is briefed against a specific search intent and a specific place in the funnel — never a calendar slot that needs filling.
Content strategy sits downstream of the keyword and intent model from the SEO discipline: an article is commissioned once we know what it needs to rank for and what it needs to do once someone is reading it.
Landing page and advertorial copy is written and built the same way — as a conversion instrument with tracking and compliance built in from the first draft.
What this includes
- Editorial content briefed against intent and funnel stage
- Landing page and advertorial copywriting and build
- Content audits identifying what to update, consolidate, or retire
- Editorial review against advertising claim standards before publication
Not sure this is the right fit yet?
Start a consultation and we'll tell you plainly what an audit would find.
Start a Consultation