Digital Marketing
digital marketing
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Why the audit stage is the one most often skipped, and shouldn't be
Under time pressure, it's tempting to jump to a recommendation. The cost shows up later.
digital marketing
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Setting a channel budget that survives the first bad month
A target set without a threshold behind it gets abandoned the first time a channel underperforms.
digital marketing
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Why we publish our methodology instead of keeping it behind a proposal
A methodology that only makes sense once you've hired someone isn't actually a methodology.
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