Analytics
analytics
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Why Google Ads, Meta, and GA4 never agree on conversions
It's not a bug in one platform. It's three different measurement models counting different things.
analytics
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Attribution models, explained without the vendor jargon
Last-click, linear, time-decay, data-driven — what each one assumes, and when that assumption breaks.
analytics
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The quiet cost of a tracking setup nobody's checked in a year
Duplicate conversions and mismatched definitions compound slowly, until the numbers stop making sense.
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