One keyword model, not two competing lists
SEO and paid search usually run from separate keyword lists built by separate teams. We build one intent-mapped architecture and let both channels draw from it.
Technical SEO work — site structure, crawl efficiency, Core Web Vitals, schema markup — is scoped against what's actually suppressing visibility, identified during the initial audit, not a generic 200-point checklist applied uniformly.
Content built for organic search is planned against the same intent model used for paid search, so the two channels reinforce each other instead of competing for the same terms.
What this includes
- Technical SEO audit and remediation: crawlability, site structure, Core Web Vitals, schema
- Unified keyword and intent architecture shared with paid search
- Content gap analysis feeding the content strategy discipline
- Ongoing visibility and ranking monitoring by intent category
Not sure this is the right fit yet?
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